logo redesign process. I stuck with a serif font, added some texture, and explored different layouts that keep the playful, feminine vibe, but also strengthens it as a branding tool so that it works in any context.
explored a new color palette and combo variations
logo and branding application on product trims, packaging, and infographics
logo + color palette
floral elements + patterns for merchandising
van wrap mockup !
sketching logo and elements along the theme of vintage american pinup/traditional tattoo/rock and roll culture
pattern created using motifs, can be applied across multiple brand collateral- in this case, a foil packaging material?
store sign mockup with logo engraved on wood in the farmhouse look
Packaging + store display concept: engraved wooden box with sliding lid + white finish interior... she has expensive taste.
After researching similar brands, I looked for for fonts that would work best for the new look the client was after. I distilled the chosen font into its basic shape- a circle, and built upon that to explore logo variations using the letters C + G.
the client wanted a gestural accent embossed on the hangtag, so I made a few options that could be used to add feminine movement in any context or form.
explored hangtag layouts and colorways, and sourced materials for prototyping
finalized logo + hangtags. deliverables incl logo, hangtag, TPU back neck label, and transfer heat seal.