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khanna

shalumova

calico_process-01.jpg
This was a project born of a personal need to decorate. During peak 2020... like many, I turned to online retail therapy. But since I couldn’t splurge to my hearts content myself, I made a dropshipping brand to channel my emotional decorating needs into (along with saving all the Zillow listings to go with it).

design deliverables:
• logo
• Shopify website
• Style boards ft items
• instagram layout + content
calico_process-02.jpg
mood board + some of the items sold in shop
calico_process-03.jpg
exploring fonts and logo variations...
drew on this fancy brooklyn-vibes art cat, mixed w/ the feeling of chaos of an open market; antiques; vintage; industrial; eclectic decor
calico_process-04.jpg
final logo variations
calico_process-05.jpg
final logo applied to Shopify landing page and Intagram
calico_process-06.jpg
style board with featured items
calico_process-07.jpg
style board with featured items
Out of gallery

© 2022 by Khanna Shalumova. All rights unless otherwise indicated.