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This project was born in a time of stress-induced need to decorate. During 2020, like many, I turned to online retail therapy. I wanted to create a space that offered comfort and magic, during a time we were collectively trapped at home.

Calico Market was an online shop that offered handmade and vintage-inspired boho decor, wall art, textiles, and furniture, as well as everyday organizational items. Ultimately, I wasn't able to sustain it, but it was a fun project... and an effective coping method.


  • Brand logo, look + feel

  • Source products from suppliers; 60+ items (AliExpress, Oberlo)

  • Web design and content (Shopify)

  • Instagram content + marketing

  • Online catalog and shop-by-style boards

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