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Shortly after the Calico Market experiment, I decided to try selling smaller goods - earrings! I wear my little hoops all the time - they are a staple. I figured selling jewelry would be easier than selling furniture (in a pandemic!) I could keep a small inventory myself and have more control over the branded product and packaging, and have a much quicker delivery. With some instagram marketing, I managed to sell like 6 pairs in a month, and then closed the shop.


  • Brand logo

  • Source products from suppliers; 30+ earrings (AliExpress)

  • Website design and content (Bigcartel, Shipstation)

  • Instagram and Pinterest content + marketing

  • Packaging

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