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SOYBU

in 2020, Studio Ray acquired Colorado Trading Company brands, including Soybu and Tranquility. I was very lucky to have the opportunity to essentially rebuild the brand look and feel as it settled into the east coast, and into a new era, post-Covid. I was on a small team, working on everything from helping design and develop the seasonal line and color palette, fabric prints, packaging, showroom design, and through to production approvals in bulk.

DELIVERABLES

  • Logo refresh

  • Hangtags and packaging

  • Branded trims

  • Catalog/;ookbook, CAD templates and forms

  • Website initial redesign and instagram content

THE TEAM

Shannon Miller - Womens Lead Designer

Ken Townsend - Mens Lead Designer

Khanna Shalumova - Graphic + Associate Designer