Soybu is an apparel brand that empowers active lifestyles through mindfully designed athleisure. I was on the initial design team (of two) that help rebuild the brand after its acquisition in 2020.

I pitched and implemented a logo refresh, developed all trims, prints, and digital/print collateral- in addition to seasonal product development. We also designed and launched our website and set up our first company-wide DTC E-com line with Shopify, and created a brand new instagram page and marketing strategy. After 3 years building from the ground up, we landed in Costco international in stores and online - with incredibly fast growth, and a newly implemented strategy to earn and retain customer loyalty.