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TRANQUILITY

After Studio Ray acquired the Tranquility brand along with Soybu in 2020, I took the initiative to propose a logo redesign. The goal was to modernize the logo text font and update the color palette, and keep the lotus logo mark mostly as is but 'clean' it up.

DELIVERABLES

  • Brand logo refresh

  • Branded trims

  • Packaging and hangtags

THE TEAM

Aleida O'neil- Designer

Shannon Miller - Merchandiser

Khanna Shalumova - Graphic designer