TRANQUILITY

After Studio Ray acquired the Tranquility brand along with Soybu in 2020, I took the initiative to propose a logo redesign. The goal was to modernize the logo text font and update the color palette, and keep the lotus logo mark mostly as is but 'clean' it up.

DELIVERABLES

Brand logo refresh
Branded trims
Packaging and hangtags

THE TEAM

Aleida O'neil- Designer

Shannon Miller - Merchandiser

Khanna Shalumova - Graphic designer

This was the existing logo and hangtag we received.

Mood board for visual + lifestyle reference. I started establishing a tone of voice with images; what's the feeling we want this brand to elicit? Pics via Unsplash, Burst, Dreamstime

trying new fonts, developing logo ideas. The goal was to freshen up the existing logo mark and update the font.

Final proposed logo variations and color palette

final logo applied across woven trims, patch, heat seal, and Costco hangtag

Before and after.

Final basic trim suite with new logo applied.